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Export Practice and Management. Von Alan Branch (2000).


Thomson Learning.
4th edition.
Sprache Englisch.


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This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particular focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. 

The book takes full account of future trends in the conduct of international trade, its environment and its increasing complexity. In the fourth edition there is more emphasis on management techniques and strategy of international trade including new chapters on logistics and globalization, market entry options and the criteria of market selection. The text provides a practical and professional approach to the subject. 

  • Includes export finance, export documentation and processing the export consignment. 
  • Many additional case studies. 
  • Covers a range of transport modes; criteria of their selection and distribution management strategy. 
  • Embraces international focus on electronic data interchange, Internet, extranet, electronic commerce and computerization. 

Export Practice and Management is a valuable text for practitioners and especially for undergraduates studying International Business and Management and International Marketing. It is also of value for students of professional examinations such as the Chartered Institute of Marketing, Chartered Institute of Purchasing and Supply, the Institute of Export, the Institute of Chartered Shipbrokers, and the Chartered Institute of Logistics and Transport.

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